BALADA IN A quarterly issue led by journalist and entrepreneur Pompeu Vasconcelos. The construction of this editorial scope is presented within the values ​​proposed for the new brand, emphasizing the elegance through the white spaces, the order and clarBALADA IN A quarterly issue led by journalist and entrepreneur Pompeu Vasconcelos. The construction of this editorial scope is presented within the values ​​proposed for the new brand, emphasizing the elegance through the white spaces, the order and clar